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Nothing says romance like the erotic aroma of KFC on your Moonpig
Moonpig x KFC Partnership
It started as an irreverent tweet, then KFC became Moonpig's
Valentine and when they joined forces to launch a series of
cards, things got spicy.


The social campaign generated over 120 pieces of press coverage and the campaign was well received by creative press such as Creative Review and Campaign. The limited edition scratch'n'sniff card sold out within 2 days.
Social following and traffic to the website surpassed expectations. Moonpig saw it's most successful valentine peek ever.













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